Summary

The VP, Marketing will lead customer growth across DOIT's portfolio of consumer businesses, building acquisition engines and improving activation and retention. The role sets channel strategy and budgets, works with product teams on growth, and recruits and develops marketing leaders.

Responsibilities

• Own acquisition, activation, retention, and marketing efficiency
• Set channel strategy and acquisition budgets
• Build paid, organic, lifecycle, referral, and brand channels
• Improve onboarding, conversion, engagement, and growth loops
• Launch new products and build acquisition engines
• Develop measurement and experimentation systems
• Recruit and develop growth and marketing leaders