Summary

The SEO Lead owns organic search and GEO strategy and leads teams covering technical SEO and content optimisation at ASOS. The role partners across product, engineering, marketing, and commercial teams, with at least three days a week in the office.

Responsibilities

• Define organic search and GEO strategy
• Lead technical and content SEO teams
• Set SEO roadmaps and success metrics
• Partner with product and engineering on SEO requirements
• Optimise crawlability, indexation, and site architecture
• Measure organic performance across search surfaces
• Manage SEO agency and supplier relationships