Summary

This senior strategic ABM role designs and runs targeted campaigns for strategic accounts in the financial services industry, with a focus on pipeline growth, deal acceleration, and executive engagement. It calls for 10+ years of B2B field marketing experience and includes mentoring junior teammates; the role works with the sales team in the London office 2–3 times per week.

Responsibilities

• Design and optimize 1:1 and 1:few campaigns
• Tailor messaging to financial services buyer needs
• Track engagement, pipeline impact, and campaign roi
• Develop executive programs with sales leaders
• Enable sellers with account-specific playbooks and messaging
• Manage abm budgets and report program performance