Summary

The senior propositions manager will shape and evolve client propositions for Barclays’ corporate banking business, turning client needs and market insight into differentiated positioning, messaging, and growth opportunities. The role works across product, coverage, sales, digital, and marketing teams and is based onsite in London.

Responsibilities

• Research client needs, market trends, and competitors
• Define differentiated propositions for assigned segments
• Translate banking capabilities into clear client value
• Develop positioning, messaging, and go-to-market programmes
• Equip frontline teams with sales narratives and tools
• Monitor proposition performance and recommend improvements
• Identify growth opportunities across corporate client segments