Summary

Own ASOS's enterprise experimentation capability across governance, measurement, platform strategy, data quality, and enablement. The role focuses on advanced experimentation methods, Optimizely platform ownership, AI-enabled workflows, and commercial impact measurement across a global fashion ecommerce business.

Responsibilities

• Define experimentation vision, strategy, and improvement roadmap
• Enforce standards through weekly experiment review cycles
• Own measurement strategy and experiment metric frameworks
• Drive adoption of advanced statistical testing methodologies
• Manage Optimizely platform strategy and vendor relationships
• Improve experiment data quality and measurement readiness
• Champion quasi-experimental methods for non-randomised scenarios