Summary

This senior product manager role owns customer experience products across the ASOS app and web, focusing on discovery, personalisation, conversion, retention, loyalty, and customer satisfaction. The role combines strategic product ownership with hands-on experimentation and delivery across a cross-functional digital retail organisation.

Responsibilities

• Define customer experience product vision and roadmap
• Identify opportunities through research and behavioural analytics
• Lead personalised journeys and content experiences
• Foster experimentation through a/b testing and analytics
• Define metrics and monitor product performance
• Build business cases for product investments
• Lead products through launch and optimisation