Summary

Senior product manager responsible for the crm roadmap and intelligent customer communications at ASOS, an online fashion retailer serving millions of customers. The role leads a cross-functional squad focused on personalisation, experimentation, engagement, and customer lifecycle value.

Responsibilities

• Define and own the crm product vision and roadmap
• Drive intelligent customer communications strategy
• Build always-on testing and incrementality measurement
• Surface competitor and industry trends
• Partner across teams to build engaging ux
• Develop personalisation strategies for engagement and conversion
• Run a/b tests and analyse customer impact