Summary

The senior product analyst will use SQL, Python, and experimentation to shape product strategy and improve customer experiences across ASOS’s e-commerce platform. The role focuses on customer behaviour, A/B testing, product analytics, and dashboards; the posting does not specify a working arrangement.

Responsibilities

• Analyze customer funnels and product journeys
• Design and evaluate A/B tests
• Identify growth opportunities through product experiments
• Define product success metrics with teams
• Build dashboards and self-serve analytics
• Translate findings into leadership narratives
• Mentor junior analysts and improve practices