Summary

This senior role leads global media planning and buying across tv/ctv, ooh/dooh and terrestrial and digital radio. The role focuses on full-funnel growth, media execution, testing, measurement and optimisation across international markets.

Responsibilities

• Brief and develop international media plans
• Coordinate agencies and regional marketing teams
• Review suppliers and media technology options
• Monitor forecasts and optimise live campaigns
• Conduct post-campaign analysis and codify learnings
• Define channel mix and flighting tests