Summary

Senior marketing data analyst role focused on paid social performance, experimentation, attribution, and budget optimisation across platforms such as Meta, TikTok, Reddit, and Snapchat. The role uses SQL, Python or R, dbt, cloud warehouses, and BI tools including Looker and Lightdash; the working arrangement is not specified.

Responsibilities

• Analyse paid social audiences and platform performance
• Design and validate clean a/b tests
• Build and monitor dbt data pipelines
• Maintain and audit self-serve bi dashboards
• Develop frameworks for budget optimisation analysis
• Trace data anomalies to their root causes
• Translate marketing insights into paid social strategy