Summary

Senior Digital Analyst focused on marketing data activation at Wise, building SQL/dbt datasets and operating Reverse ETL pipelines that deliver customer and event data to advertising platforms. The role also contributes to digital analytics infrastructure, including Google Tag Manager and server-side tracking. The working arrangement is not specified.

Responsibilities

• Build and maintain marketing datasets with SQL and dbt
• Configure customer audience and conversion activation pipelines
• Monitor marketing activation pipelines and improve observability
• Diagnose failures across the data activation chain
• Evaluate warehouse, tracking, and integration approaches