Summary

Senior data analyst role focused on CRM and lifecycle marketing analytics for Wise's personal and business customers. The role uses advanced SQL, Snowflake, dbt, Python or R, experimentation, segmentation, and dashboarding, with flexible working and the ability to work from almost anywhere for up to 90 days a year.

Responsibilities

• Translate business questions into analytical frameworks
• Analyse CRM campaign performance and customer engagement
• Design and execute A/B tests and incrementality analyses
• Develop dashboards tracking key CRM metrics
• Ensure data integrity across CRM initiatives
• Build customer segmentation models for targeting
• Define CRM measurement frameworks and analytics strategy