Summary

Senior data analyst embedded with 9fin’s marketing team, owning funnel, campaign, web, and revenue analytics. The role uses SQL, dbt, BigQuery, and a semantic layer to support marketing decisions in a hybrid working model.

Responsibilities

• Define and own inbound funnel metrics
• Build multi-touch attribution models
• Measure channel and campaign performance
• Model customer acquisition costs and cohort lifetime value
• Author dbt models and semantic layer definitions
• Design web tracking and validate lead data
• Analyze website traffic and seo performance