Summary

This senior individual-contributor CRM role will lead Invite and Pricing lifecycle communications for Wise customers, using segmentation, referrals, and price-value messaging to drive engagement and advocacy. Based in London, the role combines CRM strategy with hands-on campaign execution across email, push notifications, and in-app messaging.

Responsibilities

• Develop invite and pricing crm strategies
• Manage customer lifecycle segmentation and incentives
• Create cross-channel lifecycle campaigns
• Analyse campaign engagement and conversion performance
• Maintain database health and deliverability
• Implement localisation and a/b testing plans