Summary

Senior CRM Data Executive delivering customer segments, email campaigns and automated journeys using Bloomreach. This hands-on role requires around three or more years of CRM or marketing automation experience and is a 12-month fixed-term contract with hybrid working, including at least 50% of working time in the office.

Responsibilities

• Build customer segments and targeting rules in Bloomreach
• Translate marketing briefs into campaign logic
• Develop personalised email campaigns using customer data
• Build and optimise automated customer journeys
• Analyse campaign performance and recommend improvements
• Test CRM campaigns and ensure accurate delivery