Summary

This senior, hands-on CRM role delivers customer segments, email campaigns, and automated journeys using Bloomreach and customer data. It is a 12-month fixed-term contract with hybrid working, including at least 50% of working time in the office.

Responsibilities

• Build customer segments and targeting rules
• Configure automated journeys in Bloomreach
• Translate briefs into audience selections and campaign logic
• Test email campaigns before deployment
• Analyse campaign performance and recommend improvements
• Maintain CRM scenarios and reduce manual processes
• Create reports and dashboards from customer data