Summary

This mid-level retention marketing role owns lifecycle and customer value programmes for the Financial Times’ B2C subscribers and consumer audiences. It focuses on reducing cancellations, improving renewals and growing revenue through upsell and cross-sell campaigns, with staff working onsite 50% of the time.

Responsibilities

• Set cancel-save and winback programme roadmaps
• Optimise renewal, step-up, and subscription reminder journeys
• Plan upsell and cross-sell campaigns to grow arpu
• Brief automation teams on audience journeys and communications
• Monitor programme performance and recommend optimisations
• Maintain accurate, compliant email and mail communications
• Share lifecycle frameworks and performance insights across teams