Summary

The director of regional marketing will lead Wise’s marketing strategy and execution across latam and mea, supporting growth across the company’s products. The role manages Regional Marketing Leads, owns regional budgets, and connects local market needs with central teams; full relocation to London is offered.

Responsibilities

• Define regional marketing strategy across latam and mea
• Hire and manage Regional Marketing Leads
• Build local audience, messaging, and positioning plans
• Oversee full-funnel campaigns and market experiments
• Allocate regional marketing budgets and assess returns
• Coordinate regional needs with central marketing and product teams
• Report regional performance and insights to senior leadership