Summary

This mid-level CRM Manager role at Wise develops and executes lifecycle communications for B2C customers in the UK and Europe. Based in London, the role focuses on segmentation, cross-channel campaigns, customer engagement, and retention.

Responsibilities

• Develop CRM strategy for UK and Europe
• Segment customers and tailor lifecycle communications
• Execute campaigns across email, push, and in-product channels
• Analyse campaign performance and optimise engagement
• Localise international campaigns for regional markets
• Manage email calendars, deliverability, and monthly reporting