Summary

This principal product marketing role owns Wise's global consumer positioning across logged-out discovery surfaces, including the homepage, landing pages and acquisition experiences. You will shape messaging for the Wise Account and send, receive and spend journeys, working in a hybrid model with product, marketing, research, design and regional teams.

Responsibilities

• Own global consumer positioning across discovery surfaces
• Define messaging hierarchy for send, receive, spend
• Shape value propositions for websites and landing pages
• Develop localisation frameworks across regional markets
• Translate customer research into positioning frameworks
• Partner on awareness and conversion campaigns
• Build metrics linking communications to adoption