Summary

The performance marketing lead will own Omnea's paid acquisition, conversion, attribution, and digital pipeline performance for its enterprise procurement software platform. This is the first dedicated performance marketing role, working with agencies, field marketing, design, and sales in a hybrid arrangement with in-person work on Tuesdays, Wednesdays, and Thursdays.

Responsibilities

• Measure digital pipeline, roi, and acquisition costs
• Build attribution dashboards in Dreamdata and HubSpot
• Manage LinkedIn audiences and target account lists
• Direct agency testing across paid campaigns
• Build and improve campaign landing pages
• Run conversion tests and maintain tracking
• Report channel performance and pipeline to executives