Summary

This is an editing-first performance creative role focused on producing paid social video ads for ZOE’s Daily30 and Gut Health Bar products. The role works across Meta, TikTok, Google and other acquisition channels, using creative testing and performance data to improve conversion.

Responsibilities

• Edit paid social ads for consumer products
• Create variants testing hooks pacing and captions
• Showcase product benefits through social-first footage
• Use performance data to improve creative
• Build scalable editing workflows with templates
• Capture product demos and social content
• Own projects from brief through delivery