Summary

This senior paid social role will build and optimise campaigns across Meta, TikTok, Reddit, and Snapchat for Wise's UK, Australia, and New Zealand regions. The role combines direct-response and brand advertising, data-led experimentation, creative development, and platform partnerships in an international money-transfer business.

Responsibilities

• Build and optimise paid social campaigns
• Manage paid social across three regions
• Test opportunities for incremental growth
• Develop creative with internal teams
• Analyse performance data and identify issues
• Lead incrementality tests and validate assumptions
• Work with platforms on advertising innovation