Summary

This principal marketing technology role will lead the strategic development, integration, and optimization of martech solutions supporting paid marketing, analytics, CRM, personalization, attribution, and product feeds. The role can be based in London or Porto and follows a hybrid schedule of three office days and two home-working days.

Responsibilities

• Architect integrations across marketing technology platforms
• Improve attribution and campaign performance
• Define data governance and adoption frameworks
• Develop customer views across touchpoints
• Optimize product feeds for marketing channels