Summary

This mid-level marketing manager role owns b2b lifecycle programmes for FT Professional and FT Specialist, focusing on renewals, retention, cross-sell, upsell and customer lifetime value. The role is hybrid, with staff expected to work onsite 50% of the time, and involves partnering with marketing, sales, data and marketing automation teams.

Responsibilities

• Own renewal and retention lifecycle programmes
• Plan cross-sell and upsell initiatives
• Define customer segments and personalised journeys
• Create campaign briefs for marketing automation
• Monitor kpis and commercial performance
• Optimise messaging, journeys and customer experiences
• Develop lifecycle frameworks and playbooks