Summary

This marketing executive role supports Aviva’s direct wealth go-to-market team, creating b2c campaigns to increase customer engagement and support retention. It is a mid-level role based in York, with a hybrid working arrangement that includes at least 50% office time.

Responsibilities

• Turn customer insight into engaging campaigns
• Deliver b2c campaigns from brief to reporting
• Coordinate campaign approvals and delivery
• Use performance data to improve campaign results
• Support customer engagement with pensions and wealth products