Marketing Executive, FT Specialist Events, FT Live
Financial Times · London
4 days ago
Hybridevent marketingaudience acquisitionb2b events
4 days ago
Workplace
Hybrid
Location
London
Posted
4 days ago
Summary
This marketing executive supports campaigns across FT Specialist’s international portfolio of conferences, awards, webinars and partner events. The role focuses on audience acquisition, event registrations and delegate revenue for professional audiences, and follows a hybrid model with staff onsite 50% of the time.
Responsibilities
- Plan multichannel campaigns to drive event registrations
- Research audiences and segment professional markets
- Write promotional copy across event channels
- Monitor campaign performance and optimise activity
- Coordinate sponsor, partner and sales marketing
- Produce post-event analysis and recommendations
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event marketingaudience acquisitionb2b eventsfinancial servicesprofessional audiences