Summary

The marketing executive will deliver insight-led trading campaigns for Aviva’s Workplace Pensions business, using customer data to support engagement, retention, and commercial performance. The role is based in Bristol or York, with smart working that includes at least 50% office time.

Responsibilities

• Develop insight-led campaigns for workplace pensions
• Use customer data to identify target segments
• Create customer-focused content and communication plans
• Deliver multi-channel activity supporting commercial targets
• Monitor and optimise campaign performance in-flight
• Create sales enablement materials and storytelling packs
• Test marketing approaches and improve campaign results