Summary

The marketing communications executive will plan and deliver multi-channel campaigns that help financial advisers understand and engage with AJ Bell's investment proposition. The role covers email, social, web, CRM, webinars and events, with hybrid working that requires at least 50% of working time in the office.

Responsibilities

• Plan integrated campaigns for financial advisers
• Build segmented email nurture journeys in HubSpot
• Create social and digital adviser content
• Promote webinars and events to advisers
• Analyse campaign data and recommend optimisations
• Test campaign variations using a/b testing
• Ensure activity meets governance and Consumer Duty requirements