Summary

This role develops audience acquisition, lead-generation and engagement marketing across events, webinars, content and digital campaigns for issuer and investor communities. It is a mid-level manager role with a hybrid arrangement requiring onsite work 50% of the time.

Responsibilities

• Develop acquisition strategies for issuer and investor audiences
• Plan multichannel campaigns across email, digital and social
• Build nurture journeys that increase event participation
• Manage marketing across the full event lifecycle
• Deliver webinars and content-led lead-generation initiatives
• Analyze campaign data and optimize audience targeting