Summary

Lead Neko’s local growth and activation strategy in Birmingham, building awareness and demand for its preventative healthcare clinic among members, employers, influencers, partners, and the wider community. The role spans community management, events, partnerships, local marketing, bookings, retention, and performance reporting, with an onsite city-level leadership scope.

Responsibilities

• Establish Neko’s trusted Birmingham presence
• Build local influencer and partner networks
• Launch b2c events and activations
• Support b2b events and partnerships
• Optimise awareness-to-appointment conversion
• Report local bookings and retention metrics
• Create the city activation playbook