Summary

This role supports the ASOS.WORLD global loyalty programme, developing member benefits, experiences and communications that improve engagement, retention and customer lifetime value. It is a mid-level commercial marketing role with cross-functional responsibility across customer strategy, CRM, product, marketing, trade and events, working at least three days per week in the office.

Responsibilities

• Support the ASOS.WORLD loyalty strategy and roadmap
• Own loyalty activations across trading moments
• Develop and launch member benefits and experiences
• Optimise onboarding, engagement, and retention journeys
• Brief loyalty communications across email, push, and app
• Track engagement, retention, and commercial performance
• Identify opportunities using customer insights and research