Summary

This manager-level role plans and optimises promotions and loyalty rewards for customer segments across the customer lifecycle. It covers campaign planning, budgeting, testing and performance analysis, with an explicitly hybrid schedule of three days in the office and two days working from home.

Responsibilities

• Design annual promotional and rewards calendars
• Plan promotions from concept through final reporting
• Refine customer segments with analytics teams
• Manage promotional budgets and quarterly forecasts
• Coordinate optimisation across crm, creative and messaging
• Measure promotional usage, incremental revenue and roi