Summary

This senior lifecycle marketing role will build and improve onboarding, activation, retention, and reactivation programmes for Prolific’s self-serve users. It is a full-time, four-month fixed-term contract focused on email, in-app messaging, experimentation, and product-qualified lead signals, with remote working.

Responsibilities

• Audit lifecycle journeys, segmentation, and marketing tools
• Map self-serve user journeys and activation gaps
• Build onboarding and activation flows across email and in-app
• Launch retention, top-up, and win-back programmes
• Define product-qualified lead signals and sales handoffs
• Run experiments and report lifecycle performance outcomes
• Document journeys, triggers, and segmentation logic