Summary

The lead creative strategist will own creative effectiveness for Wise's global paid marketing channels, developing performance-focused concepts and briefs across paid social, YouTube, display, audio, and influencer marketing. This lead role manages two creative strategists and is based in Wise's London office, influencing customer acquisition across the UK, Europe, the Americas, and APAC.

Responsibilities

• Lead paid-channel creative effectiveness strategies
• Develop concepts across paid social and video
• Scale global creator and influencer strategy
• Translate performance data into creative direction
• Author insight-led creative briefs for teams
• Guide creative feedback and asset reviews
• Lead two creative strategists