Summary

This director-level role owns Slingshot AI's paid social creative engine for Ash, an AI mental health product targeting consumers. You will create and test performance creative, coach creators, interpret media-buying results, and shape the product's visual and verbal presence across paid channels.

Responsibilities

• Own weekly creative hypothesis and testing loops
• Create hooks, headlines, overlays, and scripts
• Build repeatable testing and tagging systems
• Brief and coach creators across paid networks
• Read media buying kpis and challenge performance results
• Set Ash's visual and verbal market identity