Summary

This lead role owns ASOS’s go-to-market approach, connecting marketing, product, trading and commercial priorities across campaigns, launches and seasonal activity. It leads cross-functional planning without formal line management and requires at least four days a week in the office.

Responsibilities

• Evolve the end-to-end go-to-market approach
• Coordinate planning across product and commercial teams
• Align marketing activity with customer demand
• Shape campaign, launch and seasonal trading plans
• Track execution and surface risks to senior leaders
• Explore ai and automation for marketing planning