Summary

A senior founding performance marketer will own paid search and build additional paid channels to help patients find and book NHS appointments. The role covers campaign strategy, measurement, experimentation, and booking-journey optimisation, with four days onsite in London and one day working from home.

Responsibilities

• Own google ads campaigns across multiple geographies
• Manage bidding strategy and paid search budget allocation
• Expand keywords and refine negative match types
• Test bids, audiences, ads, and landing pages
• Work with engineers to improve the booking journey
• Implement privacy-safe conversion tracking and attribution
• Launch campaigns on new paid channels