Summary

This director-level field marketing role owns integrated marketing programs for enterprise software buyers and influencers in the life sciences industry. The role focuses on account-based marketing, demand generation, communications, and pipeline acceleration, with work-from-home or office flexibility.

Responsibilities

• Own integrated marketing strategy and programs
• Create communications for target buyers
• Design one-to-few account-based marketing initiatives
• Nurture contacts within target accounts
• Track and optimize marketing program performance
• Improve audience segmentation and marketing processes
• Maintain accurate account and contact databases