Summary

This vice president role leads regional B2B payments marketing for corporate and fintech clients across Europe. It combines marketing strategy and hands-on campaign execution, partnering with product, sales, coverage, and country teams to support growth and client engagement.

Responsibilities

• Develop regional growth plays for target segments
• Build integrated campaigns across the marketing funnel
• Shape payments value propositions and client messaging
• Create client stories and sales enablement assets
• Set campaign KPIs and report performance insights
• Optimize targeting, messaging, channels, and cadence
• Manage agency and vendor delivery