Summary

The director of marketing will lead global product marketing for Falcon MLR, shaping its positioning, messaging, and go-to-market strategy for life sciences customers. The role spans integrated campaigns, demand generation, events, and sales enablement, and is offered through Veeva’s Work Anywhere model.

Responsibilities

• Develop global go-to-market strategy for Falcon MLR
• Create positioning, messaging, and buyer value propositions
• Produce customer stories, web content, and sales tools
• Run demand generation, webinars, events, and field programs
• Segment target accounts and nurture key buyer contacts
• Measure campaign performance and optimize marketing programs
• Maintain accurate account and contact databases