Summary

Light is hiring a director to build its marketing position in the care homes and clinics sectors. The role owns market understanding, positioning, marketing pipeline growth and sales enablement, working in-office five days a week with sales, product marketing, demand generation and field marketing teams.

Responsibilities

• Research care homes and clinics buying needs
• Define segment positioning and competitive arguments
• Build and manage the marketing pipeline
• Report weekly on conversion and opportunities
• Train sales reps and SDRs on segments
• Speak at sector conferences and webinars
• Translate customer needs into product requirements