Director, CRM
Neko Health · London
2 weeks ago
HybridFull_timelifecycle marketingcrm strategypreventive healthcare
2 weeks ago
Workplace
Hybrid
Employment
Full_time
Location
London
Posted
2 weeks ago
Summary
The Director, CRM will build Neko Health’s CRM function into a growth engine, converting leads and waitlist members into booked scans and encouraging rebooking and referrals. The role leads multi-market strategy, team building, experimentation, and CRM investment; work arrangement is not stated.
Responsibilities
- Define multi-market crm strategy and roadmap
- Convert leads and waitlists into booked scans
- Increase member rebooking, referrals, and revenue
- Design lifecycle messaging across live channels
- Establish experimentation frameworks and apply results
- Hire and lead a multi-market crm team
- Manage crm tooling, vendors, and budget
braze
lifecycle marketingcrm strategypreventive healthcarecustomer retentionmulti-market marketing