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Director, CRM

Neko Health · London

2 weeks ago

HybridFull_timelifecycle marketingcrm strategypreventive healthcare

Workplace

Hybrid

Employment

Full_time

Location

London

Posted

2 weeks ago

Summary

The Director, CRM will build Neko Health’s CRM function into a growth engine, converting leads and waitlist members into booked scans and encouraging rebooking and referrals. The role leads multi-market strategy, team building, experimentation, and CRM investment; work arrangement is not stated.

Responsibilities

  • Define multi-market crm strategy and roadmap
  • Convert leads and waitlists into booked scans
  • Increase member rebooking, referrals, and revenue
  • Design lifecycle messaging across live channels
  • Establish experimentation frameworks and apply results
  • Hire and lead a multi-market crm team
  • Manage crm tooling, vendors, and budget
braze
lifecycle marketingcrm strategypreventive healthcarecustomer retentionmulti-market marketing