Director - Integrated and Field Marketing
Veeva Systems · Boston
£125k–£225k2 months ago
RemoteFull_timeintegrated marketingfield marketingaccount-based marketing
£125k–£225k
2 months ago
Salary
£125k–£225k
Workplace
Remote
Employment
Full_time
Location
Boston
Posted
2 months ago
Summary
This director role leads integrated and field marketing for Veeva's Development Cloud across North America, targeting life sciences organizations with campaigns, events, account-based marketing, and customer programs. It is a senior strategic and hands-on leadership position with a work-anywhere arrangement and responsibility for pipeline, engagement, adoption, and regional execution.
Responsibilities
- Develop integrated marketing strategy for Development Cloud
- Plan multi-channel campaigns across North America
- Generate pipeline through account-based marketing programs
- Lead field events, conferences, and executive programs
- Measure marketing performance and optimize programs
- Partner with sales on customer advocacy initiatives
- Enable regional execution with Europe marketing teams
account-based marketing
integrated marketingfield marketingaccount-based marketingdemand generationclinical softwareregulatory and safety software