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Director - Integrated and Field Marketing

Veeva Systems · Boston

£125k–£225k2 months ago

RemoteFull_timeintegrated marketingfield marketingaccount-based marketing

Salary

£125k–£225k

Workplace

Remote

Employment

Full_time

Location

Boston

Posted

2 months ago

Summary

This director role leads integrated and field marketing for Veeva's Development Cloud across North America, targeting life sciences organizations with campaigns, events, account-based marketing, and customer programs. It is a senior strategic and hands-on leadership position with a work-anywhere arrangement and responsibility for pipeline, engagement, adoption, and regional execution.

Responsibilities

  • Develop integrated marketing strategy for Development Cloud
  • Plan multi-channel campaigns across North America
  • Generate pipeline through account-based marketing programs
  • Lead field events, conferences, and executive programs
  • Measure marketing performance and optimize programs
  • Partner with sales on customer advocacy initiatives
  • Enable regional execution with Europe marketing teams
account-based marketing
integrated marketingfield marketingaccount-based marketingdemand generationclinical softwareregulatory and safety software