Summary

The Customer Marketing Analytics Manager will build measurement, experimentation and reporting capabilities to improve campaign performance and customer experiences at AJ Bell. The role uses Power BI, Excel and platforms including Bloomreach, Snowflake, Google Analytics and Content Square. It is a 12-month fixed-term contract based in London with hybrid working and at least 50% office time.

Responsibilities

• Develop customer marketing testing and control strategies
• Design campaign measurement methods and success measures
• Configure campaign tests with CRM teams
• Build reporting dashboards across marketing data sources
• Analyse campaign performance and customer behaviour
• Translate findings into actionable campaign recommendations