Summary

This is an individual-contributor customer marketing analytics manager role focused on experimentation, campaign measurement, reporting and actionable insight. The role is based in London with hybrid working and uses Power BI, Excel, Bloomreach, Snowflake, Google Analytics and Content Square.

Responsibilities

• Develop customer marketing testing and measurement strategy
• Design a/b tests and control group methodologies
• Define campaign kpis and measurement requirements
• Build dashboards across power bi and data sources
• Analyse campaign performance and customer behaviour
• Translate findings into optimisation recommendations
• Ensure marketing reporting meets governance requirements