Summary

This mid-level CRM manager role develops and executes lifecycle communications for Wise’s B2C customers in the UK and Europe. It focuses on segmentation, product adoption, retention, and campaign performance across email, push notifications, and in-product messages, and is based in London.

Responsibilities

• Develop CRM strategy for UK and Europe
• Segment customers and tailor lifecycle communications
• Plan and execute cross-channel customer campaigns
• Analyse campaign performance and improve engagement
• Localise international campaigns for regional markets
• Manage email calendars, deliverability, and reporting
• Maintain CRM compliance and database health