Summary

This hands-on creative performance lead role owns Slingshot AI's D2C creative testing and scaling engine for Ash, an AI mental health product aimed at consumers. You will create performance copy and visual assets, manage experimentation, coach creators, and work closely with media buying across the company's New York City and London offices.

Responsibilities

• Own the weekly creative experiment loop
• Build repeatable testing and tagging systems
• Write performance hooks, headlines, overlays, and scripts
• Brief and coach creators across paid networks
• Read media buying kpis and challenge results
• Develop audience insights to guide creative decisions
• Set Ash's visual and verbal market voice