Summary

This is a senior content and optimisation role at ASOS, focused on improving homepage and campaign experiences across 12 markets through experimentation, personalisation, and localised content. The role leads Content and Optimisation Specialists and works across trade, product, marketing, and creative teams; it is a 12-month contract with at least three days a week in the office.

Responsibilities

• Develop experimentation roadmaps for homepage priorities
• Lead a/b tests and scale winners across markets
• Coordinate homepage, campaign, and trading content delivery
• Shape localised homepage strategies for global campaigns
• Analyse benchmark reports and recommend onsite optimisations
• Manage specialist objectives, coaching, and development
• Optimise journeys from homepage to curated categories