Summary

A senior content and optimisation manager role at ASOS, leading onsite homepage, campaign and trading content across 12 markets. You will shape experimentation and personalisation to improve customer journeys and commercial performance, while managing Content and Optimisation Specialists. The role requires at least three days a week in the office.

Responsibilities

• Develop experimentation roadmaps for homepage priorities
• Lead a/b tests and personalisation with digital product
• Deliver homepage, campaign and trading content
• Shape localised homepage strategies across global markets
• Use benchmark reports to recommend onsite optimisations
• Optimise journeys using curated category and pop page performance
• Manage specialists through objectives, one-to-ones and training